Friday, November 30, 2012

7 Amazing Zig Ziglar Quotes


Known as "The Master of Motivation," Zig Ziglar (who passed away on November 27, 2012) has been described as "One of America's icons," "the salesman's salesman" and "A legacy that will forever impact our history." He helped people achieve long-term balanced success based on his philosophy of character, attitude and skills and impacted more than a quarter billion people (from zigziglar.com).

Check out seven amazing and motivational quotes from this great man:

  1. "Lack of direction, not lack of time, is the problem. We all have twenty-four hour days."
  2. "When obstacles arise, you change your direction to reach your goal; you do not change your decision to get there."
  3. "You can have everything in life that you want if you just give enough other people what they want."
  4. "Attitude, no Aptitude, determines Altitude."
  5. "What you get by achieving your goals is not as important as what you become by achieving your goals."
  6. "A goal properly set is halfway reached."
  7. "Put all excuses aside and remember this: YOU are capable."

Stay motivated! 

Monday, November 26, 2012

Motivational Monday - 11.26.12

Motivational quotes to inspire you!

"Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination and dedication. Remember, all things are possible for those who believe."

- Gail Devers

Friday, November 23, 2012

How to Commit Brand Suicide

By Sean D'Souza


A graphic designer spoke to me last week. His graphic design firm -- let's call it XYZ Design -- was numero uno in designing labels for a large wine company. Let's call that ABC Wines. Now ABC Wines had some really super wines. They loved the incomparable graphic design on XYZ design and continued to use them for several of their major brands. This one client alone generated tons of work and income for XYZ design right through the year.

Then It Happened...
ABC Wines sold out to another wine company. This new wine company had its own in-house graphic designers. That effectively meant XYZ Design's income and work flow were severely hit, causing them to scramble for new clients to fill the gap.

"If only I had done what you said," said the owner of XYZ Design, "and not line extended into web design and other forms of graphic design and communication, I would have gone down the gurgler too."

Not true.

Line extension doesn't mean you just run one business or have one product.

No, it doesn't mean that at all.

Multi-tasking existed long before the advent of computers, and the more skills you have, the better off you are in today's world. However, you have to name each 'twin' differently to give it a very distinct identity. When you do that, your client recognises the differences and chooses that 'twin' for its own individual personality and character.

How Do You Line Extend Without Line Extending
In the case of XYZ Design, it would have to work in this manner. To all wine companies, they would enter the door as a 'wine label design Specialist.' To every wine company in the country and overseas, they would be known, not as XYZ design but more so, as XYZ Wine Design Specialists.'

This would give the wine companies a specialist to deal with. It would help XYZ Wine Design specialists to build their reputation in the wine industry to a point where if any wine company decided to design a label, XYZ Design would be one of the main contenders.

Now, wine companies don't do just labels. They do brochures, leaflets, annual reports, websites and tons of other stuff. Your question would be, how can I afford to lose out on that market?

Why You Never Lose Out On The Rest Of The Stuff
It's called backdoor entry. Everyone (including your competition) is banging on the front door, trying to get in. You, on the other hand, quietly slip in through the backdoor, pick up your goodies and slip out.

This is how it works in practice. If you do really good work designing wine labels, it's almost inevitable that clients will ask you if you can design other associated material. That's when you introduce your other company, "JKL Graphic Design" and "PQR Web Design." Same company, different positioning and certainly different brand names. What this does, is it helps clients compartmentalize their thinking. They now think you have specialist groups working on specialist projects taking extra special attention.

This Does Two Things...
1) It helps each of your businesses take on a 'character' of its own without affecting the other, much like Air New Zealand is premium and Freedom Air is budget.The public knows they're one company but still compartmentalizes them into two. You can change the character of each company and help it boil down to the smallest possible niche, making you an expert in the category.
2) The client sees your multiple brands as different brands. When they need web design services, or when they need to recommend them, they call the web design experts. And so on with graphic design and wine labels or just about anything that you are handling.

Everyone Loves A Specialist
Would you allow a GP to work on your triple bypass? OR would you prefer a heart specialist? Even better, a doctor who does only triple bypass surgery? If you feel the difference, so does your client and to ignore this basic human instinct is to do so at your own risk.

How It Works Not Just In Business But In The Workplace Too
If you're working in a job, the same rule applies. Be known as a genius for something. Know how several things work. But branding yourself in one skill makes you the expert. Every time the company has a fire in that section, you will be known for your fire-fighting skills.

On an ordinary basis, most employees are not known for any particular skill and wonder why they are on top of the redundancy list. Bosses don't know what you do and why you're special because you haven't been doing the 'branding bit.' It's better to be a specialist than the 'safe unknown.'

As Dire Straits sang in one of their songs, "Sitting on the fence is a dangerous course: You could get a bullet from the peace keeping force."

Funny (But True) Phrases When You Forget To Obey The Rules
Jack of all trades, master of none. A bird in the hand is worth two in the bush. And the best one of all: Keep it simple, stupid!

Keep putting these principles into action, and you will see a marked improvement in your business.

Copyright 2001-2001 Psychotactics Ltd. All Rights Reserved.
Article written by Sean D'Souza

Wouldn't you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas, on website strategy, marketing strategies, copywriting, public speaking, article marketing, sales conversation, psychological tactics and branding? Head down to www.psychotactics.com today and judge for yourself.

Photo Credit: ebusinesspress.net

Monday, November 19, 2012

Motivational Monday - 11.19.12

Motivational quotes to inspire you!

"Start believing today that things are going to change for the better. Your best days are still out in front of you."

- Joel Osteen

Friday, November 16, 2012

Go the Extra Mile For Greater Success

By Jack Canfield


If you want to really excel in business, school and life, go the extra mile. Give the people around you -- your customers, your team, your family -- more than they expect, and you'll be handsomely rewarded with loyalty, referrals, opportunity and money.

Successful people go the extra mile -- and they stand out as a result. They get the promotions and the loyal customers. They grow their businesses twice as fast and attract the best employees. The receive financial rewards and job security. Best of all, they go home at night feeling satisfied and bursting with self-confidence.

Don't Focus on WIIFM
In Marketing 101, you learn that customers are always thinking "What's In It For Me?" Although this might be common thinking, it's the kiss of death when it comes to success.

If you want to excel, stop focusing on what's in it for you. Don't worry about whether it's fair to give more when you're not being compensated or recognized for it. Don't adopt the "it's not my job" mentality. This type of attitude shows that you're focused on yourself, but you'll see bigger results more quickly if you make other people the focus of your attention.

Going the extra mile shows that you pay attention to detail, that you consider all the small things that really make a business successful, that you care about your image and that you belong with all the other people who work hard to achieve. You will attract new business and new opportunities.

4 Questions to Ask
Here are four simple questions that can help you evaluate how well you're putting this principle into play in your life:

  1. What do most people expect? To know how to exceed expectations, you first have to know what expectations are. What level of service do customers expect? What do your vendors want? How about your employees or mastermind partners? Look at every important relationship you have, and discover what the minimum expectations are. 
  2. Take a candid look at your performance. Do you exceed expectations? Do you surprise people with more than they were expecting from you? Do you look for ways that you could be of more service or for projects that you could help out on? Or are you skating by, meeting expectations and providing average value?
  3. How are you willing to go the extra mile? What kind of extra service are you willing to provide in order to stand out from the rest? If you aren't 100 percent willing to deliver service above and beyond expectations, why not?
  4. What can you do to exceed expectations? What added service would your customers love, but don't expect? How could you better serve your boss and company? How could you provide more value to your students? When Mike Foster ran a computer store, he never let anyone walk out of the store without a box of components. He delivered the computer, printer, modem and other components. He then spent two hours setting up the system and training the customer how to use it. He wildly exceeded customer expectations, and his store dominated his local industry as a result.

Hard Workers Become Success Stories
Listen to any success story and you will hear of someone who worked exceptionally hard to get what they wanted. You'll learn how they put in the extra time, did what wasn't part of their job description and over-delivered on what was asked of them. You'll hear how they stuck at it until they broke through and usually, you'll hear how it only took them a couple of years to do it.

What have you been doing for the past couple of years? The same thing? How quickly have you advanced? How quickly has time gone by? Think of what you could accomplish if you made it a habit to exceed everyone's expectations. Imagine what doors could be open to you if you decided to be of better service and value.

Be willing to treat everyone like you'd treat your dearest friend. Don't skimp on service. Don't be mediocre or run of the mill. Show people what you are capable of. Show them that you care about your image and reputation. When it comes to success, the people who are willing to go the extra mile get there that much faster!

Jack Canfield, America's #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul(c) and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money and have more fun and joy in all that you do, get FREE success tips from Jack Canfield now at www.FreeSuccessStrategies.com

[Photo Credit]

Monday, November 12, 2012

Motivational Monday - 11.12.12

Motivational quotes to inspire you!

"If you'll not settle for anything less than your best, you will be amazed at what you can accomplish in your lives."

- Vince Lombardi

Friday, November 9, 2012

7 Quotes to Inspire Happiness



This week, November 8-14 is Pursuit of Happiness Week! According to the U.S.'s Declaration of Independence, we are endowed with certain inalienable rights: Life, Liberty and the pursuit of happiness.

Since being happy is a choice you make, here are a few quotes to inspire you to do so!

1. "Most folks are about as happy as they make up their minds to be." - Abraham Lincoln

2. "Happiness is not something ready made. It comes from your own actions." - Dalai Lama XIV

3. "The happiness of your life depends upon the quality of your thoughts." - Marcus Aurelius

4. "The happiest people don't necessarily have the best of everything, they just make the best out of everything that comes their way." - Unknown

5. "Happy people have two things in common. They know exactly what they want and they feel they're moving toward getting it. That's what makes life feel good: when it has direction, when you are heading straight for what you love." - Barbara Sher

6. "Happiness is a perfume you cannot pour on others without getting a few drops on yourself." - Ralph Waldo Emerson

7. "I am still determined to be cheerful and happy, in whatever situation I may be; for I have also learned from experience that the greater part of our happiness or misery depends upon our dispositions and not upon our circumstances." - Martha Washington


Monday, November 5, 2012

Motivational Monday - 11.5.12

Motivational quotes to inspire you

"Courage doesn't always roar. Sometimes courage is the quiet voice at the end of the day saying, 'I will try again tomorrow.'"

- Mary Anne Radmacher

Friday, November 2, 2012

5 Tweet Formulas to Engage Your Clients and Customers

By Ali Brown

Every day, Twitter is abuzz with clever comments from the likes of everyone from Rihanna to Martha Stewart to Seth Godin. It's an equal playing field where people are free to share and discuss any topic under the sun. And, with 140 million users, it's a great way for entrepreneurs to get known and connect with potential customers.

But, many business owners fall into the trap of using Twitter as a soapbox, rather than a tool for conversation. Below are five Tweet formulas to try that will engage your clients and customers.

Tweet Formula #1: Ask a question
This is one of my favorite ways to engage my audience online. People love to share their opinions, recommendations or stories, so asking questions is a great way to spark a fun conversation. Let's say you own a jewelry boutique. You could ask your Twitter fans for suggestions on what new products they would like to see in the boutique. Or ask them to share photos of how they wear jewelry they've bought from you (which gives you something fun to retweet!). Or share a story on what a special piece of jewelry meant to them.

If you're a marketing consultant, you could tweet after the Super Bowl asking which ads your followers liked best. Or if you're traveling to a new city, ask locals what yoga studios or cafes they recommend. Checking out the types of places your customers like to frequent could not only open the door to new connections, but you can also get a better understanding of what attracts your customers. (I just asked followers to share their worst old job moments, and between Twitter and Facebook, got over 100 replies!).

Tweet Formula #2: Give 'em a "behind-the-scenes" glimpse
Your job online is to show that you are not just a business, you are a person who owns a business. So posting tweets that show some personality and some behind-the-scenes "footage" are always a hit.

During my recent launch, I tweeted about one of my team members whose three-year-old son kept saying his mom "works for Charlie Brown" ... How can you not smile at a tweet like that? People respond to small "slice of life" tidbits that are fun and relatable, but be sure to mix it up with more business-focused tweets, too.

If you're getting ready for a live event, you could snap a photo of you getting hair and makeup done or prepping behind the scenes and post it with a clever caption. (I do these all the time because they are fun and candid). They not only show you're a real person, preparing for a personal moment, but they also remind your audience to watch.

Here's another idea: If you're flying to a client meeting, you could tweet about the delicious cupcakes you tried at the airport. Include the bakery's Twitter handle so they'll see it and possibly retweet it to their fans, giving you exposure to an entirely new market! I try to do this often, giving a "shout out" to clients, people and businesses I love.

Tweet Formula #3: Share useful tips and content
In addition to sharing your promotions and content, share tips, articles and resources you think would interest your online audience. I love tweeting inspirational quotes that get me (and my community) fired up for success.

Don't be afraid to share other resources with your community. It helps position you as an expert in your field, especially if you add your own commentary. Just make sure you always credit or link to the original source.

Tweet Formula #4: Start a Twitter chat
Most chats happen weekly or monthly at a regular time with a predetermined topic and typically last about an hour. It's a great way to make new contacts and attract a specific type of audience that's interested in your topic. Do some Q&A or have a particular theme.

You can start a chat on a site like TweetChat.com. You just need to choose a descriptive hashtag so participants can follow along, and promote your chat at least a few weeks in advance. If hosting a monthly or weekly Twitter chat is a bigger commitment than you want to take on, find an industry-related chat and pop in as a special guest expert.

Tweet Formula #5: Respond to @ mentions
How you respond to your customers online can be very telling about your business's customer service philosophy. That's why it's so important to be responsive to your customers' and clients' tweets, especially if they mention you. For positive or neutral tweets, feel free to respond and/or retweet as appropriate. If a client or customer tweets something negative, try to mitigate the situation by inquiring for more information, or by deferring the complaint offline to your customer service department. But always post a public response so others see you take care of your customers! For example: "Thanks for letting us know. Susie from our service dept. will be in touch today."

Question: Have you tried any of the above Tweet formulas? What's worked best for YOU? Leave a comment below and tell us your favorite Twitter strategies.

Entrepreneur mentor Ali Brown teaches women around the world how to start and grow profitable businesses that make a positive impact. Get her Free CD "Top 10 Secrets for Entrepreneurial Women" at www.AliBrown.com

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