Monday, May 28, 2012

Motivational Monday - 5.28.11

Motivational quotes to inspire you!


"You must think of failure and defeat as the springboards to new achievement or to the next level of accomplishment."
- Les Brown

Friday, May 25, 2012

6 Ways to Honor Your Business during National Small Business Month

By Ali Brown


May is National Small Business Month, so it's a great time for business owners like you and me to pat ourselves on the back for pursuing our passion. It's not always an easy road, but as many of us know, there truly is nothing sweeter than the taste of making it as an entrepreneur!

To celebrate our choice to reach for the life of our dreams, here are six tips to help you keep on keepin' on. Enjoy!

  1. Appreciate your peeps. Take a break from number-crunching and ground yourself in an equally valuable and tangible asset: your clients and customers. Think of ways you can show them you value them, whether it be a gracious Tweet, a customer appreciation sale, a coupon to your loyal clients or a handwritten note.
  2. Get your team excited. It's important for you to be excited about your business, but your employees should also be equally invested in and excited about the future of the company. Share often with your employees about new developments, where the company is going and what can be done to get there. Make your team feel like an active part of company culture and lead by example. 
  3. Take a risk. It can be scary to break away from a model that has proven successful, but it's your own passion for your business -- rather than any particular model -- that drives its success. Think of some add-ons you can create to enhance your current offerings or new ways to package your services or products. The bottom line is: when things are getting a little dull, don't be afraid to shake things up!

Continue reading here.




Connect with Mocha Writer online!
MochaWriter.com | Facebook | Twitter

Monday, May 21, 2012

Motivational Monday - 5.21.12

Motivational quotes to inspire you!


"If you really want something, you can figure out how to make it happen."

- Cher

Friday, May 18, 2012

Learn how to create a Fabulous vision for your life!



Are you tired of how things are going in your life and need to get unstuck?
Do you feel lost about your future and where you're headed in life?
Do you have some idea of where you want to go but need to gain a little more clarity to get there?

If you answered "Yes" to any of the above questions, then Create Your Fab Vision e-course is for you! It's a four week, online course, beginning on June 4! The topics covered are:

  1. What is Vision, and Why It Matters?
  2. Creating Your Mission + Vision Statements
  3. Creating Positive Affirmations + Your Vision Board
  4. Creating Your Plan of Action

In addition to the course content, you also get weekly assignments, a 30-minute chat session, every week, with me, for extra assistance (via phone or email) plus I'll send you an audio of 30 fabulous and effective affirmations! And by taking part in the premium e-course, you'll get an added bonus!

Get more info about the course and get started creating the life you desire AND deserve by clicking here!

Monday, May 14, 2012

Motivational Monday - 5.14.12

Inspirational quotes to inspire you


"To overcome fear, act as if were impossible to fail, and it shall be."

- Brian Tracy 

Friday, May 11, 2012

5 Tips for Work-at-Home Entrepreneurs



If you're at work-at-home entrepreneur, you know how great it can be (no commute or sitting in traffic)...and you know how difficult it can be at times (getting distracted by TV or just procrastination in general). Since it's Work at Home Moms Week, I wanted to share a few tips for those of us who work at home -- whether you're a mom or not:


  1. Have a clearly defined work space, separate work from home. If possible, have an entire room dedicated to work. If you don't have a room, designate a particular area, like a corner of your living room. By doing this, when you enter the space, you know exactly what you're there for: work. It'll help you change your state of mind from "I'm home" to "I'm at work."
  2. Set regular hours, and come up with a schedule. Now, a lot of times, this is easier said than done (especially if you're a mom with kids at home). But it's important because having certain work hours and a schedule will help you remain focused on what you need to do. 
  3. Keep your desk and work area neat and organized. This will help you keep an organized mind, which helps in making your day more productive. 
  4. Take breaks. Don't stay holed up in the room or chained to your desk all day. Take a 15-30 minute break for every hour of work. Let your mind have time to take in what it's just done, then come back. This will allow you to improve the quality of your work. 
  5. Set boundaries for the people around you. Schedule the times you'll work, and be sure that your children and/or spouse know that you're not available for chores, playing, etc. during that time. 

For even more tips, check out Top 30 Tips for Staying Productive and Sane While Working From Home.

Do you have any tips for work-at-home entrepreneurs? Please share below! : )




Connect with Mocha Writer Online! 
MochaWriter.com | Facebook | Twitter 

Monday, May 7, 2012

Motivational Monday - 5.7.12

Motivational quotes to inspire you


"You were created and blessed with unlimited potential and the ability to make your life a masterpiece."

- Tommy Newberry

Friday, May 4, 2012

7 Ways to Market Yourself Within an Ezine

Recent studies confirm that consumers and business owners alike still prefer email marketing as the #1 way of communicating about their new products and services. But for the most part, only retail chains like J. Crew and Bluefly.com can get away with straight promotional newsletters.

For the small business owner or solopreneur, the ezine rules. It's a bit more tactful and delivers a mix of insightful, practical content WITH your promotional updates and info. 


Here are seven simple ways to marketing yourself in your ezine:

1. Make sure your MAIN ARTICLE always provides information that your readers will find valuable. By having a main article as the foundation of your issue, readers will feel they got what they came for -- helpful information. Try a list of top 10 tips, a "how-to" article, a list of resources, a review of a trend in the industry, etc.

For more ideas, be sure to check out my recent article, 7 Simple Formulas for Writing Articles That Get Read.

2. Begin each issue with an EDITOR's NOTE or PUBLISHER'S NOTE. When I first started publishing in 1999 or so, I didn't include anything personal. Then I began including my Note from Ali and found it was the perfect place to let readers know what's happening with my business and life, give them a taste of my personality, and announce any upcoming events they should know about.

An Editor/Publisher's Note is a personal message from you to them -- and because it's NOT your main content, you have more leeway in being a bit self-promotional. But it's not a hard pitch.

3. In your articles, include LINKS to related articles you've written, blog entries or media mentions when appropriate. Your readers will appreciate the additional information and resources, and it's one more chance for you to demonstrate your expertise and credibility.

And of course you can take it a step further and directly recommend your paid products or services that are on topic.

4. Directly after your article, give a quick PROMO BLURB, mentioning your products, services or programs, if you offer them (Choose one for best results). Why right after the article and before anything else? If someone reads your article and says to themselves, "That was great information!" They'll be ready to hear what else you have to share on that subject.

A great lead-in for your blurb is: "Did You Like Today's Article? If you did, you'll LOVE my [e-book, report, upcoming workshop, etc.] ..."


Here's another example, one I use at the end of every Spotlight article. It also encourages others to repost the article: WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEBSITE? You can, as long as you include this complete blurb with it: "Entrepreneur mentor Ali Brown teaches women around the world how to start and grow profitable businesses that make a positive impact. Get her FREE CD, "Top 10 Secrets for Entrepreneurial Women," at www.AliBrown.com"

5. In each issue, offer a TESTIMONIAL from one of your clients or customers. If you have testimonials, it's a great idea to work them into your ezine. Not only do they establish credibility and trust, but they are a subtle reminder that you're not just a publisher...you do offer services and products.

Plus, when some of your clients see how nicely you highlight your testimonials, complete with the client name and business info (if any), they'll be more likely to want to take action and submit one themselves.

6. Tell us what YOU'RE all about! At the end of your ezine, take at least 10 good lines and give a concise description of YOU and what you have to offer your readers. Explain who you are, what you do, how you can help me (the reader) and what to do next (e.g. visit your website).

7. Occasionally, make a special announcement in a SOLO MAILING. A solo mailing is any mailing you make to your EZINE subscriber list that is NOT a regular issue of your ezine.

If you do send out any solo mailings, make sure they're newsworthy. Perhaps you're offering a special sale on your product line, or you're announcing a brand new seminar you're teaching.

REMEMBER THE *SILENT* BENEFITS OF YOUR EZINE
Keep in mind that even if you aren't getting direct business from your ezine at this time, it's still delivering many benefits that may be less obvious. Your ezine is helping to establish you as an expert in your field. It's giving you massive online exposure. You're gaining further credibility with your current clients and customers. And it's forcing you to package your knowledge and tips on a regular basis, which you can recycle for many other marketing uses!

Entrepreneur mentor Ali Brown teaches women around the world how to start and grow profitable businesses that make a positive impact. Get her FREE CD "Top 10 Secrets for Entrepreneurial Women" at www.AliBrown.com.


Visit Mocha Writer online!
MochaWriter.com | Facebook |Twitter

There was an error in this gadget
There was an error in this gadget

LinkWithin

Related Posts with Thumbnails