Have you ever considered hiring an editor for your business or project? If not, here are a few places to consider using one:
1. Your Website. This is usually the first place your prospective client or customer will go to get more information about you and your business. So, you want to make sure that everything is spelled correctly, is up to date, that you're providing enough information, that it makes sense and is easy for your prospective customer to understand.
2. Your blog and/or newsletter articles. The articles you write for your blogs, newsletters and even for other websites are important when it comes to establishing yourself as a credible resource and an expert in your field. But, if your articles have misspellings, grammatical errors or if people can't follow what you're saying, then it may be difficult for them to look past that and realize the awesome work you do.
3. Your book and/or e-book. Writing a book is another great tool in establishing your credibility as an expert and to get more exposure for your business. It also gives you access to many more potential clients and customers. With that said, this is a product you want to be sure is error-free and polished for people to read, learn and enjoy.
Have questions or interested in learning more about Mocha Writer's editing services? Contact me today: jamiefleming (at) mochawriter (dot) com.
No matter how motivated and positive we feel most of the time, we all have those moments when we feel discouraged and just down. Fortunately, there are ways to deal with this. Here are a few strategies I use when I'm feeling discouraged and unmotivated that you can use, too:
Be proud of what you have done. So, you've hit a roadblock, and you can't seem to think about anything else. Well, you have accomplished some other goals, right? Celebrate the things you have done, and focus on what you can do better next time.
Don't compare yourself to other people. Speaking from my own experience, this is one of the worst things you can do. Instead of wasting time trying to figure out how she did it, put that energy toward improving yourself and making your own dreams come true. Stay focused on doing you, stay in your lane, and walk in the unique purpose God has laid out for you.
Remember why you set the goal in the first place. After you've been working toward something for a long time, and things aren't happening exactly the way you want, it can be easy to forget the reason you set the goal, which can cause you want to give up. So, remembering the WHY can help you keep moving forward.
Remember that it's not really about you. Your purpose and mission in life is so much bigger than you; it's about the legacy you're leaving on this earth and the people you're serving. When you're feeling down, think about all the people you're helping and the ways you are touching their lives.
What are some ways you stay motivated and encouraged?
"You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats so you can know who you are, what you can rise from, how you can still come out of it."
April is International Customer Loyalty Month! One key to having a thriving business is a constant customer base. A couple of reasons you'll want to make sure you keep your customers and make them happy: 1) A successful business usually sees 80 percent of its business from 20 percent of its customers; 2) The cost of attracting new customers is considerably more than that of keeping a relationship with the customers you already have.
So, if your goal is for your business to 'live long and prosper,' your effort toward developing customer loyalty will pay off:
1. Communicate. It doesn't matter if you send out a monthly e-newsletter, a reminder card or holiday greeting cards, you need to create a system for contacting the customers you already have. Take some time to develop and maintain a database of contact information that includes email addresses (and maybe snail mail) and phone numbers. Also, invite them to visit your blog and/or social media pages.
One other thing to keep in mind: All your messages don't need to be advertising. Some of the information you send should be valuable and informative to them.
2. Give Great Customer Service. This means going "the extra mile" to be sure you meet the customer's needs. They will remember if you treat them well, and positive customer experiences causes repeat business. With that said, pay attention to your customers' concerns and complaints. When they let you know that they're less-than-happy, they give you the chance to fix their issue and to improve your service.
Be sure you provide a clear and accessible method for customers to contact you - in person, by phone or email, and be sure you have a person who deals with customer service regularly. Finally, always keep a positive attitude toward your customers.
3. Provide Incentives. These give people a reason to come back. Incentives come in many forms, for instance, buy two and get one free, rebates, gift cards, etc. All of these things encourage people to choose your business when they decide to spend their hard-earned money.
Organize your incentive program with your marketing strategies, and be sure the incentive works with your target audience. You can use the program to increase business when its slow and to promote new products.
4. Create a Reputation for Reliability. Your business' reputation is very much related to how reliable your products and services are. The more reliable they are, the more likely your business is to have a positive reputation.
Be reliable, communicate in a clear manner, stick to your promises and warranties, and be considerate of a customer's time and concerns. And if something happens to go wrong, let the customer know as soon as possible, and make up for the inconvenience.
5. Be Flexible with your Policies. Always keep in mind that each customer is an individual with their own circumstances and needs. Do whatever you can (within reason) to solve the customer's problems. Do not assume you understand the circumstance before you've heard what he or she has to say and made an attempt to see things from their viewpoint. If you show that you're listening, you will have a better chance of keeping the customer's business, even if you can't resolve the issue fully.
A woman entrepreneur's spirit and faith can often be tested when it comes to marketing and business. For example, let's say you just signed on a new client, only to have their credit card declined. Or, the new program you were so excited to launch fizzles out with few registrations.
Women take setbacks like these personally, allowing these situations to stir up painful feelings of doubt, fear of diminished self-worth. Discouraged, they begin thinking they're not good enough or that the Universe is "giving them a sign" to try something else.
The problem isn't the client's credit card or the launch that fizzled, it's giving up too soon. Listen, growing a business takes enormous faith that you access and tap into every single day.
Learn what my three favorite secrets for keeping the faith [are] so that you can continue to grow your business, even when something happens that might tempt you to throw in the towel.
Faith Secret #1: Take The Response You're Getting From Your Marketing As Feedback, Not As A Setback
If your launch produced disappointing results, then get an expert to help you figure out why. This is where being a member of a quality coaching group can really pay off. Ask your mentor to give you pointers on your marketing copy and how you marketed the program. Remember that we all have blind spots, which is why you need an expert's eye to help you see what you can do differently with your next launch.
Faith Secret #2: Remember Why You're In Business And Who You're Here To Help
When you're in the midst of a crisis of faith, it helps to remember WHY you're passionate about what you do. Think of someone you've helped and who reached out to you with appreciation. Allow yourself to feel gratitude for the contribution you've made to other people's lives.
I have a special Gratitude file of cards, letters and emails sent to me over the years from clients, newsletter readers and from people who've seen me speak. Creating your own Gratitude file will help you stay connected to the heart and spirit of your business, and allow you to tap into a limitless abundance of Divine passion that will quickly put the wind back into your sails.
Faith Secret #3: Dig Deep Rather Than Giving In
The secret to success is often tenacity. To stay committed, you need to surround yourself with people who will help you improve your results and support your spirit.
Often, a setback is the perfect opportunity to point out where you might need to make a major shift in your mindset or strategies. Which is why, rather than hop around from mentor to mentor, I prefer to stick with the same coach for several years (or until I've mastered everything they have to teach me).
Even In Business, Faith Is The Belief That Divine Spirit Flows Through You, No Matter What
Being a successful woman entrepreneur is a powerful way to become your highest and greatest self. The kind of person you admire and are proud to be. And while it may not always be a path of roses getting there, if you keep the faith -- by keeping connected to Divine Spirit flowing through you -- you WILL thrive and prosper, in business AND in life.
Would you like to learn more simple ways entrepreneurs can brand, package and price their services to quickly move away from 'dollars-for-hours work' and create more money, time and freedom in their businesses? Check out Kendall's website for free articles, free resources and to sign up for her free audio mini-seminar, "Money Blocks & Breakthroughs.
Award-winning small business expert Kendall SummerHawk is the Million Dollar Marketing Coach.