Thursday, December 29, 2011

6 Tips for Setting Your 2012 Goals


The new year will be here in just a few short days (can you believe it?)! Of course you know that setting goals is important because they help you reach the dreams you have in your life; so, here are a few tips to help you set amazing goals for 2012:

  1. Make them reasonable. You want your goals to be achievable and specific so that they are motivating. For example, one of your goals may be to earn more money in your business. However, it's not enough for the goal to be just "make more money;" it's more effective to have a specific amount: $20,000, $50,000, etc.
  2. Write them down. Doing this makes your goals concrete and helps them stick. If you try to just remember your goals in your mind, you'll likely forget what some of them were. So, write a post on your blog, (if you have one), or keep a journal so you can always look back and see what your goals are.
  3. Share your goals with other people. This helps you become accountable, and like writing them down, sharing your goals can reinforce the goals in your mind. Talk with a close friend or family member about your goals, and be sure to share your progress with them throughout the year. These individuals can help you stay focused, regain focus if you lose it and encourage you through the rough times.

Read three more tips here...


What are your tips for setting goals for the new year? Let me know by leaving a comment. : )




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Monday, December 26, 2011

Motivational Monday- 12.26.11

Motivational quotes to inspire you


"Whatever you do, or dream you can, begin it. Boldness has genius and power and magic in it."

- Goethe

Thursday, December 22, 2011

How to Kick the Perfectionist Habit


I am a perfectionist in recovery (can you relate?). It is a habit that I'm working on, but admittedly, I still struggle with it from time to time. Fortunately, I found this article with great tips on kicking the perfectionist habit. If you need help, too, read on:

1. Address the real issue. At its source, perfectionism really isn't about a deep love of being meticulous. Actually it's about fear: The fear of disappointing other people, of making a mistake, of failure and/or success. So, the next time you're going around in endless circles on a project, ask yourself what you're afraid of (regardless if you feel consciously fearful or not); go deep for an answer. You'll be surprised at what you find out.

Once you've figured it out, deal with it head-on. Whether you're uneasy about working with a new client or afraid that you'll miss a deadline, go through the worst-case scenarios in your mind. Keep coming up with worse and worse situations until you can't anymore. A lot of times, when you deal with fear face-to-face, it loses its power...and then you're free to work more productively.

2. Make time limits. At times, it's difficult to know when you've gone from being meticulous to obsessive. When you're in the thick of a project, it's easy to really believe you have to spend all that time brainstorming, researching, revising, etc. Many times, it's only after you've been working for hours and hours that you see that half the work you've been doing wasn't really needed and that you wasted a lot of time.

Prevent time-wasting by setting an objectively sensible time limit to finish each task. If you run out of time, no matter where you are in the task, stop and move to a different one. This has two advantages: 1) It's like an alarm to let you know your perfectionist habits might be taking over; and 2) It forces you to take a breather and gives your mind the opportunity to relax. When you get back to the task, you'll look at it in a fresh way and be prepared against letting your perfectionism get the best of you.

Click here for three more tips...

What are some ways you've overcome perfectionism? Please share by leaving a comment!




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Monday, December 19, 2011

Holiday Special!

The holidays are here, and 2012 is right around the corner! Now is a great time to make sure that your business website is up to par for the new year.

So, from now until December 31st, you can get two pages on your website reviewed for just $50! I will make sure everything flows smoothly, that your spelling and grammar are correct and that you are showcasing your business in the best and most fabulous light!

To take advantage of this offer, click the button below, and email the two pages you want reviewed to jamiefleming@mochawriter.com. If you have any questions, please contact me.

Happy Holidays, y'all!! :)








Motivational Monday- 12.19.11

Motivational quotes to inspire you!


"Failure will never overtake me if my determination to succeed is strong enough."
- Og Mandino

Thursday, December 15, 2011

How to Write a Sales Letter That SELLS

By Ali Brown






No matter what type of business you're in - you've probably faced the challenge of trying to sell your products and services online. Maybe you have a brief description and hope the picture sells itself. Or maybe you went a little further, listing a few paragraphs, the price and a few testimonials.

If you're not getting the response you were expecting, it might be time to try something new. And a VERY effective tool to sell online is to create a special sales page w/a "slippery slope" sales letter.

Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down. No turning back. That's how your sales letter should be -- a "slipper slope" that pulls in the reader because it's so compelling and interesting

Here's a basic outline of the 13 elements you want to include in your sales letter. (To see an example of them all in action, visit the sales page for my program called 24-7 Web Sales: Get More Leads and Clients Online at Little to No Cost).


1. Limit your navigation. Your web visitors should not be distracted by links that take her to your bio, other products, etc. The idea is to keep her on this page, reading your copy, focused and inviting her to order.

2. Give a powerful headline. Your headline can make or break your sales. If it's not compelling, your visitor will click away. Here's an easy headline formula: "How to ___________ so you can _______." Make sure the second part gives a big benefit, for example, "double your business" or "gain peace of mind."

3. Discuss the problem the prospect has, or incorporate your own story. Marketers call this "pushing the 'ouch' button." First discuss the problem or pain that the reader has, and then lead in to how your product will solve it. Or share your own failure-to-success story that the reader can empathize with.

4. Tell us who you are. If I'm going to buy your stuff, I'd like to know why you're qualified to sell what you're selling. Give me the feeling that you've learned a lot about this topic and want to share it with me.

Add a picture, video or audio message to help the reader instantly feel like she knows you better, increasing the "trust factor." And people buy from those they feel they know, like and trust!

5. Use bullets like mini headlines. Lay out everything I'll get from your product. Don't just list your table of contents verbatim! Turn each point into an exciting secret. For example, suppose your e-book features five tips on how to save money on groceries. That bullet could read, "Revealed: 5 ways you can save hundreds of dollars on your monthly grocery bill."

6. List plenty of testimonials. Show your prospects they won't be the first to buy. It's more effective to weave-in testimonials throughout your sales letter than to have a separate section for them. Give each person's full name and Web address and for extra power, post their photo and an audio or video testimonial as well.

7. Tell us why your product is such a great value. How does the price of your product compare if I hired you one-on-one? For example, your manual is a great value at $49 if an hour consultation with you would run me $250.

8. Throw in a few great bonuses. Offer special bonuses (preferably created by you) that are so good that you could sell them alone if you wanted to. It could be a list of resources, a collection of articles, a complimentary product, extra tips on a certain subject or a free consultation.

9. Give a guarantee. This puts your prospect at ease, giving her no reason to NOT buy. The amount of sales you GAIN from this strategy dramatically outweighs the risk. What, how and how long you guarantee can depend on many factors.

10. Request immediate action by having a limited time offer. Some sales pages use trick scripts to make it seem like the offer always ends on that day at midnight, but I find these insulting. If you really will be raising your price soon (and you always should be), list the exact date and stick to it. Otherwise, just say it's an introductory, limited-time offer.

11. Make it ABSURDLY CLEAR what to do next.  Nothing bothers me more than when I'm at a Website, have my credit card ready, and I can't find the order link! Make your order process idiot-proof. Exampple: "Click below to order now." Also, you may even sprinkle in order links throughout your page -- some people will be ready to buy before they get to the bottom.

12. Make one last plea. In your P.S., right after your signature, emphasize that I should act now. For example, "Don't miss out on this great opportunity. Remember you can buy now and change your mind at any time."

13. Don't forget your contact information! Readers WILL have questions, so provide an email address on your site that you or someone else will check at least daily. Also, don't you feel better buying from a Web site that lists a real address and phone number?

Your sales page is just one component of a successful, revenue-generating website. And if you'd like to learn how to transform EVERY page of your website into a fully functioning SALES machine, then don't miss my "24-7 Web Sales" program.
_______________


Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that makes a positive impact. Get her FREE Cd "Top 10 secrets for Entrepreneurial Women" at www.AliBrown.com




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Monday, December 12, 2011

Motivational Mondays- 12.12.11

Motivational quotes to inspire you!


"Setting goals is the first step in turning the invisible into the visible."

- Tony Robbins 

Thursday, December 8, 2011

Facebook Posting Methods That Work!


Have questions about marketing on Facebook? Well, a new study from a San Francisco-based social media strategy firm provides an in-depth analysis of the top 20,000 Facebok pages and up to a quarter million posts in an effort to figure out the most useful posting methods.

In a just-released report Engagement and Interaction: A Scientific Approach to Facebook Marketing, Momentus Media gives answers to seven of the most frequently asked questions by Facebook page admins: 

When is the best time to post? Although weekends and off-peak hours from 2 PM to 5 AM are times when page admins are least likely to add a new post, posts during those times get the highest interaction rates. On the other hand, Thursdays have the highest number of postings during the week and the lowest interaction rate. Since a high level of postings cause a lower interaction rate from users, posting in off-peak hours means you'll obtain more interaction from fans.

How many times should I post per day? While you may think too many posts would offend your fans, the report indicates that frequent posting actually increases interaction. And as you might guess, fewer posts lessen the chances of users seeing them. Although unsubscribe rates increase after three posts per day, they level off at higher frequencies. The secret? Find the balance between optimizing interaction and managing unsubscribers; this will be different for every business.

What kind of content draws the most interaction? Hands down, photos produce the highest interaction rate for the six varieties of content; status updates are number two, then -- in descending order-- it's video, music and links. Photos are at the top since they're visual, simple to digest and draws emotion.

Check out the other four questions and answers in my source, Facebook Posting Techniques That Really Work.


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Wednesday, December 7, 2011

Favorite Posts of 2011

The year is almost over (can you believe it?)! As you probably know, I've written dozens of posts on this blog, so I wanted to share with you five of the most popular posts from this year (in case you missed them or just want to re-read):

Rockstar Business: Sweet Justice

Affirmations for Business Success

Black Women Entrepreneurs: Oprah Winfrey

Stepping Out of Your Comfort Zone 

7 Tips for Writing Website Copy 

Hope you enjoy them! : )


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Thursday, December 1, 2011

Stay Grounded and Connected with a Success Journal

By Ali Brown




It's said our purpose here on earth is to create, and I see achievement as simply stepping into our best creations. Whether it be making a million dollars or making our most delicious batch of cupcakes ever, achievement inspires. It encourages us to keep bettering our best and also excites others to reach for the stars as well.

When you have conquered a goal or challenge that once seemed impossible, you feel on top of the world, and with that comes an enormous sense of pride and satisfaction. But, that's not all. Success is energizing and a huge self-confidence booster, as you realize what you are really capable of! So achievement breeds more achievement. 

For each goal you achieve, view it as the first step into a much bigger venture -- it's the end of one journey and the beginning of many more. And one great way to stay connected with your success is to RECORD it.

One of the best things I ever did for myself, and my success, was to start keeping a success journal. It's my secret tool to winning big.

Buy a pretty notebook and keep it near your bed. I just picked up a new one from Amazon.com. Every evening, before you go to sleep, write down at least three successes from your day. If you find this a little daunting at first, remember this can be anything from big to small. My list often includes both. I had a chuckle recently when reviewing my list from one day -- it included "I was honored as one of Ernst & Young's Winning Women for 2010" along with opted for a salad instead of burger for lunch" and "organized file cabinet." That's how life is, ladies (and gents). The crucial thing is to get started.

You can write your journal entries at any time of the day, but if you do it as I do -- last thing at night -- you'll drift off to sleep in a positive frame of mind. I find sometimes it even helps me wake up with solutions to problems I had not considered the day before-- my subconscious kept wanting to achieve while I was sleeping!

The value of doing this every day is that it will not only increase your self-confidence, but it will motivate you to do more. Try it, and you'll see-- I promise.

I also love opening up my success journal when something is not going well. If I become discouraged over a project that isn't coming together how it should, or I'm down in the dumps over a mistake that I made, I open my journal to help remind myself how much I have accomplished already.

The good news: success becomes a part of you!


The act of writing down your successes daily-- especially at night before you go to bed-- fixes them in your memory, and they become a part of you. Your journal will continually and actively remind you that you are an achiever. This will keep your momentum going and help create more success in your life.

So don't wait any longer-- go out today and buy a pretty notebook and beautiful pen and write down those successes tonight. Your first one could be taking action on this article!

Entrepreneur mentor Ali Brown teaches women around the world how to start and grow profitable businesses that make a positive impact. Get her FREE CD "Top 10 Secrets for Entrepreneurial Women" at www.AliBrown.com




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