Thursday, October 20, 2011

Rockstar Business: Right-Hand Mrs.

Rockstar Business is an interview series featuring businesses that rock!


Oneka Bady, Founder & Owner of Right-Hand Mrs.




Mocha Writer: What is Right-Hand Mrs.?
Oneka Bady: Right-Hand Mrs. is an Administrative Consulting Firm that provides custom-tailored administrative and managerial packages to professionals in the hair and beauty industries.

MW: When and why did you start your business?
Oneka:
I started Right-Hand Mrs. in December 2010. I worked solely with one hair stylist from August 2010 until December 2010 as her personal assistant. When I started, I knew that she was a very successful stylist who was by-appointment only and traveled between two states, servicing clients. What I didn't know was that she would stay up until 4 A.M. every night doing back office tasks, all after being in the salon for 12 hours. She would be exhausted and was getting burned out. I saw a need in an industry that was barely touched and dove right in.

MW: Who is your target market?
Oneka: My target market is traveling artists and by-appointment only artists, particularly hair stylists, makeup artists, nail technicians and estheticians.

MW: How did you become interested in doing administrative consulting and particularly for your target market?
Oneka:
I've been in the medical field all my life. Working in the hair and beauty industries was all new to me. Originally, I considered working with small business owners and event planners. Then I thought that I could break into an untouched market and be the first to do so. I so fell in love with the glitz and glamour of the industry and decided to grow. This was the best decision I've made to date.
         Artists that take walk-ins will not really benefit from working with an administrative consultant. Artists that are by-appointment only need assistance with bookings, responding to emails, scheduling, customer service, etc. Traveling artists need assistance with arrangements, being booked solid, accepting deposits to decrease/eliminate no shows, etc.

MW: What are some of your future goals?
Oneka: I see Right-Hand Mrs. becoming an agency that trains people to become administrative consultants and then pairing them with clients. I also see it transitioning from being a service-based business to being a freedom-based business. By this I mean being able to promote and sell informational products in the form of ebooks, teleseminars, workbooks, etc.

MW: Who and what inspires you?
Oneka:
Working a dead end job is what inspires me. I want to be able to leave a legacy and promote entrepreneurship so that my children will never have to work for anyone. My very first client is who inspires me. She packed up and moved across the country, basically to start over from scratch and made it happen all in one year. She is one of the most sought after Hair Extension Specialists in the country, with clients coming from as far away as Kuwait and Dubai. She made a name for herself in this industry and made no excuses while doing it all under 25-years-old. I'm very proud of her and proud to say that she is my BIG little sister.

MW: What do you love most about owning Right-Hand Mrs.?
Oneka:
This, by far, is nothing I've ever experienced in Corporate America. At this time in my life, the freedom to travel and create my own schedule are some great perks that I enjoy. Arranging photo shoots and attending grand openings of my clients are the best. Most importantly, [I enjoy] seeing my clients regain the love for their craft because they are no longer bogged down with the administrative tasks that come along with being a sought after artist.

MW: What is your favorite inspirational quote/saying?
Oneka: Faith is: Following without knowing where; Believing without knowing how; Trusting without knowing why.

MW: What tips/advice would you give to someone who wants to start a business?
Oneka: Running a business is not as easy at it looks. We see successful people and want what they have but don't want to do what they did. You must be willing to put in the work. There will be a lot of sleepless nights. There will be times when you're doing all the work because it's just you. Just stay positive and keep positive people around you because you will need them when you feel like giving up. Stay true to yourself and your vision. Lastly, make sure you have a support system.

MW: How can people reach you?
Oneka: I can be reached at oneka@righthandmrs.com; (347) 494.0695, Monday - Thursday 10 A.M. - 6 P.M. and Friday 10 A.M. - 5 P.M. EST.
[You can also find Right-Hand Mrs. on the website, Facebook and Twitter.]

Do you have a Rockstar business? You could be featured on Mocha Writes! Send me information about your business for consideration: jamiefleming [at] mochawriter [dot] com.

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