Thursday, July 21, 2011

Rockstar Business: Pavo|Nyne

Rockstar Business is an interview series featuring businesses that rock!

Issa Eugenia, Founder of Pavo|Nyne

Mocha Writer: What is Pavo|Nyne?
Issa: Pavo|Nyne is a platform that promotes the emerging urban arts and lifestyle. Often times, urban arts are not given their just exposure as bonafide artistic representation of an ever evolving culture and lifestyle-- more specifically, that of an urban demographic. Pavo|Nyne specializes in unearthing emerging urban artists and trends within this culture and sharing them via Pavo|Nyne's blog. Pavo|Nyne also serves as a springboard for art writing, personal art advising, independent curating and art business consulting.

MW: When and why did you start your business?
Issa: I formally started my business in Spring 2011 after nearly three years of art blogging, continually working in arts administration and freelance writing. Pavo|Nyne was conceived out of a desire to serve the incredibly vast yet, seemingly unearthed emerging urban arts community-- both the artists and the art lovers. For so long, the urban art's public identity amongst (particularly) people of color has not yet expanded beyond the local or festival artisan vendor. My hope is that Pavo|Nyne will contribute to galvanizing this quite special archiving of urban culture and propelling it to a more accessible and widely celebrated genre of creative expression and global experience.

MW: Who is your target market?
Issa: Our target market is the progressive, upward-mobile participants and/or appreciators of the growing, creatively conscious demographic of people of color.

MW: How did you become interested in art?
Issa: Art has been around me all of my life. As a child, even my nursery books, building blocks, flash cards, etc. were pieces of art. My parents took great pride in ensuring my sister and I were consistently being exposed to very beautiful and vivid depictions of people of color and their cultures.
        Also, my parents included my sister and I in the purchasing of art. In middle school was the first time I purchased a piece of art from a gallery. It is a pencil sketching of an actress who was to be depicted in a Porgy & Bess stage play poster from the Harlem Renaissance period. The experience and
the art itself are both priceless to me.

MW: Who and what inspires you?
Issa: Wow, where do I start and how could I ever end?! (lol): Erykah Badu, Zadie Smith, Shabazz Palaces, Ancient Kemet, Mythology, Nancy Wilson, Gris Gris Lab, West African craftsmanship, Sub-Saharan African architecture, Sa-Ra Creative Partners, Mariyamah Hill, Harriet Tubman, Eartha Kitt and just about anything or anyone that embraces its own unique divine design. I love people, places, things and ideas that foster authenticity. That inspires me.

MW: What do you love most about owning your own business?
Issa: I love that I get to live out my very own vision. They say be the change you want to see in the world, and that is precisely what I am granting myself permission to both be and do. It's affirming that when you step out of the matrix and follow your own divine path, the universe has a way of acknowledging your sincere efforts and in return, supports you in good measure. It may not appear so delightful at first, but anything worth having is worth praying, preparing and proclaiming for.

MW: What are some of your future goals?
Issa: I am quite interested in the healing attributes of the arts. I would love to study holistic health and the healing arts and perhaps integrate these learnings into a practice of holistic arts healing of some sort. I am opening up myself to graduate level offerings in both of these areas. Also, I would like to have a family and live near nature and some sort of body of water. (lol)-- Had to add that one in there, too!

MW: What is your favorite inspirational quote/saying?
Issa: "If the dream does not inspire you, then the nightmare will."
          This saying reminds me to keep a balanced view of what I am doing and why I am doing it. It also brings to mind how it's quite possible to make the most out of ANY situation. It's a stark look on inspiration, which is very important to us as artists, but it's the truth. Find your flow and go! No excuses.

MW: What tips/advice would you give to someone who wants to start a business?
Issa: Be clear about your motive(s) for creating your own business.
         Familiarize yourself with your industry's leaders, trends and economic climate.
         Know your niche, and flaunt it!
         Network and market in a way that is compatible with your strengths either as a writer, speaker, social media guru, etc.
         Love yourself througout this very pivotal time of both professional development and personal growth. (It is guaranteed that you will be stretched outside of your comfort zone at some point. The boss needs a friend, too!).
         Don't be afraid to hire help in business areas that you are not familiar with. (However, be slow to hire and quick to fire).
         Set goals and maintain a sense of responsibility and ownership for your efforts.
         And lastly: ENJOY yourself! Surely you didn't become an entrepreneur to feel like a slave again. Starting your own business is a feat, but the bigger picture should always be to have a quality of life EVERYDAY!

MW: How can you be contacted?
Issa: To find out more of my work, be sure to visit And feel free to contact me via email:

Do you have a Rockstar business? You could be featured on Mocha Writes! Send me information about your business for consideration: jamiefleming [at] mochawriter [dot] com.

1 comment:

  1. I love this interview! I especially like to see this connection - a former Young Writers' Block contributor being interviewed by a current Young Writers' Block contributor - I know that I have some of the best contributors in the blogosphere!


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