Friday, June 10, 2011

4 Ways a Copywriter Can Benefit Your Business

Business is all about communication-- communication with your prospects and your clients and customers. It's very important that you stay on people's minds so you can ultimately make more profits.

Here are four ways a copywriter can benefit your business and help you communicate with your audience:

1. Enhance your online image. If you tell someone about your business, more than likely, the first thing they're going to check out is your website. Of course, you can write your own copy for your site, but will it be professional, efficient and free of spelling and grammar errors? A copywriter will make sure that your website's content is the absolute best it can be.
      Also, copywriters can help make your site sticky with articles or even a business blog. Constantly having fresh and relevant content for your clients and customers will keep them coming back for more. Think of it like this: If your business is the first one that comes to a customer's mind when she has a question, how likely do you think she is to use you when it's time to buy the kind of product or service you're selling?

2. Assist you in implementing ideas you've been putting off. If you're a solopreneur (i.e., wear all the hats in your business), you probably stay plenty busy with the day-to-day aspects of your business. That may mean that you have ideas that will increase your business, but you haven't had time to put them into place. And that's where a copywriter comes in. So, for instance, if you've been wanting to send out a monthly e-newsletter, publish weekly blog posts or create a Facebook fan page but haven't had the time (or desire) to do so, a copywriter can benefit you in this area.

3. Get your marketing materials out there-- constantly. Do you want to send a monthly newsletter to your customers or want to update your Facebook and Twitter pages but don't seem to have the time? A copywriter could be your solution so you don't have to worry about doing it yourself. Whatever your writing needs are-- e-newsletter, blog posts, social media maintenance-- a copywriter can handle it for you, which will allow you to focus on other aspects of your business.
      Also, as mentioned earlier, it's so important to stay on people's minds. In fact, it could take anywhere from seven to 28 times for a prospect to see your message before purchasing from you, and you'll have to wait until they need what you're selling. With that said, if your business is the first that pops into their minds when they're ready to purchase, the odds of you making the sale are higher.

4. Saves you time and money. In business, time = money. Say you've been meaning to have your website content updated but haven't found the time. Guess what? That could be costing you money. Each time you put off a task because you never get around to it, ask yourself this: "How much is not getting this done costing me in possible sales?"

Through my service, Mocha Writer, I provide fabulous and affordable copy and content for small businesses, nonprofits and individuals.

On my website,, you can learn more about the copywriting services provided, testimonials from satisfied clients, writing samples and more. If you have questions or want more information about copywriting services, please contact me at or (864) 202.9568.
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