Thursday, March 10, 2011

Wonderful Women Entrepreneurs: Lisa Price

March is Women's History Month. Because of this, I'm highlighting wonderful women entrepreneurs.

This week, it's all about Lisa Price.

Lisa Price, beauty products entrepreneur, was born on May 18, 1962. When she was a child, her grandmother made soap at their Brooklyn brownstone, and the smell stuck with her.

She began making lotions and creams based on natural materials in her kitchen in 1990. She didn't do it to make money, just to have fun and feel good. At the time, Price was also working at The Cosby Show. When the show ended, she provided going-away gift baskets for the cast members. Phylicia Rashad loved her fragrance and suggested that Price go into business.

Encouraged by her loved ones, Price created Carol's Daughter in her home in 1993; the business was named for her mother, Carol Price. She added mail-order, website and walk-in customers in 1999, and Price moved her business moved from the parlor floor of her brownstone to a formal store in Brooklyn's upscale Fort Greene area. The company skyrocketed in 2002 after Price received a call from a producer on Oprah. Carol's Daughter stores can now be found all across the U.S., and the brand also has celebrity spokeswomen: Mary J. Blige and Jada Pinkett Smith. Celebs who have endorsed her products include Brad Pitt, Star Jones and Halle Berry. Additionally, Price sells her products on the Home Shopping Network and can be found in Dillards, Macy's and Sephora.

Price also gives back to the community, donating money, products and services to nonprofit organization. Additionally she encourages others to become entrepreneurs through speaking engagements.

"I'm not special. I was not born with a lot of money. I'm just an average woman who listened to the universe when it told me to believe in myself. I hope that others will learn my story and find the beauty in themselves. It is inherent in all of us."
- Lisa Price

Brand Channel
The HistoryMakers

Photo Credit

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