Thursday, February 24, 2011

Black Women Entrepreneurs: Melissa Dawn Johnson


In honor of Black History Month, I've decided to highlight notable black women entrepreneurs. This week, it's all about Melissa Dawn Johnson.

Raised in Fayetteville, North Carolina, Melissa Dawn Johnson learned the value of service as the main ingredient to leaving a legacy. While in high school, she founded a non-profit, R.E.A.C.H. (Remember to Extend A Caring Hand), which encouraged youth to commit to community service monthly. Johnson attended Otterbein College on a community service scholarship and graduated cum laude with a B.A. in Public Relations and a minor in Business Administration. She received her Master's degree from the Integrated Marketing Communications program from Northwestern University. She previously worked at Procter & Gamble, Victoria's Secret and Nationwide.

After experiencing a life-altering personal loss, Johnson commited to dare to live the life she dreamed. She promised herself that she would inspire and empower the world to believe anything is possible.

Currently, she is a Global Branding and Personal Transformation Strategist and CEO and President of Atlanta-based Velvet Suite Marketing Group, Inc., which authentically brands people, organizations, corporations and destinations. Additionally, Johnson is an international on-air contributor to CNN through a weekly Sunday segment Sunday Morning Motivation. An online-web series, Making the Brand, gives her audience an insider's view to the recipe behind the world's most renowned entrepreneurs, personalities and influential individuals making their mark.

In 2008, Johnson partnered with Endavo Media to establish Brand Me Live, an innovative social platform and online community that offers videos, user-generated content and branding tips with interactive social media features through the Brand Me Dream Center. She travels the world speaking about personal and global brand leadership and has been featured in national media including The Wall Street Journal, Black Enterprise, Essence, Ebony and InsideBrandedEntertainment.com.

Johnson now lives in Atlanta and enjoys dancing, extreme fitness, cooking, spending time with family and sports.

"...I think it's so important to strive for excellence in whatever you do because if you can be the best you at that, then you're clearly going to make your mark."
- Melissa Dawn Johnson



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