Friday, October 22, 2010

Toot Your Own Horn!

October is Self-Promotion Month! The observance was created by Debbie Allen, author of "Confessions of Shameless Self Promoters" and "Confessions of Shameless Internet Promoters." She created it after writing a book on the subject and has helped thousands of people learn the art of self-promotion.

As you probably know, it can be difficult for you to toot your own horn and let others know how awesome you are. Below are 10 steps Allen gives to help you shamelessly promote yourself (with tact, of course):

  1. Develop a strong belief system. Create better customer service, increased self-esteem and personal growth by promoting every aspect of your business.
  2. Develop gutsy goals that make you stretch. Create a "crazy" file for those gutsy marketing ideas that could make your business stand out among your competition.
  3. Seek out and act upon opportunities. Sometimes, the most important strategies appear to be so simple we tend to ignore them.
  4. Stay active in your community by networking and volunteering. Work ON your business in the community -- not just IN your business.
  5. Take your expertise to another level. Have revolutionary thinking! Do more to service your customers with follow up, follow through and added conveniences.
  6. Build a strongly connected group of strategic alliances. Look for opportunities to co-market and reconnect with similar businesses and/or your competition.
  7. Break the mold, then shamelessly promote your uniqueness. Share your marketing "commercial," and explain why people should do business with YOU.
  8. Get out in front of your target audience on a regular basis and don't ever stop reminding them about your business. ASK and REWARD satisfied customers for referrals. Use testimonials in all marketing materials.
  9. Embrace technology and market yourself on the Internet. The opportunities to market your business worldwide are endless today. Don't miss this huge window of opportunity. Build an effective service and sell [your business on your website].
  10. Apply for and win awards. Create an award-winning portfolio, and seek opportunities everywhere. This is a great way to promote your business to the media.
What is your business? What do you do? Tell us what you do, and toot your own horn below! : )

Contact Debbie Allen directly for personalized marketing consulting at 800.359.4544 or

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