First, the difference between copyrighting and copywriting. According to About.com, copyrighting is "the process of provable creative ownership of intellectual material that assigns a legal penalty for profiting from another's work." Basically, it's legal protection from plagiarism or taking someone else's work. You copyright things like books, articles, songs and even your blog.
A copywriter writes or edits copy or written content that usually promotes a product or service. They create content for articles, websites, blogs and other material.
In my case, I am a freelance copywriter meaning I have a freelance copywriting business. Essentially, people hire me (as a freelancer) to write and/or edit material for press releases, articles, bios, etc. for their businesses or publications.
Businesses hire copywriters for different reasons; some do because they don't have the time to write, and others do it because they feel it's important to hire a professional instead of writing things themselves. Although I'm a copywriter, I won't say every business should absolutely have one, especially if you don't have the funds for it. However, I will say it can be a great asset to you and your business. How?
- A copywriter frees up your time so you can focus on the other important aspects of your business.
- As an experienced professional, a copywriter gives your project the time and attention it deserves and completes it in the best and most professional manner.
- Promotional material attract more customers for your business. Copywriters create content that is consistent, understandable and that helps you reach your intended audience.
- A copywriter offers a second set of eyes. You don't want any mistakes, do you? Copywriters clean your content and give it a polished and professional look.
- To brand your business successfully, you need to convey a consistent image. Working with a copywriter can help you do just that.
Have any questions or want more info? Contact me: firstname.lastname@example.org.
Peace & Blessings,