Friday, July 9, 2010

What is a copywriter?

If you're reading this, I'm sure you know that I am a freelance copywriter. However, when I tell some people this they either 1) Don't know what the heck copywriting is, or 2) Think I'm talking about copyright instead of copywrite. (Two totally different things). So, I want to briefly explain what copywriting is.

First, the difference between copyrighting and copywriting. According to About.com, copyrighting is "the process of provable creative ownership of intellectual material that assigns a legal penalty for profiting from another's work." Basically, it's legal protection from plagiarism or taking someone else's work. You copyright things like books, articles, songs and even your blog.

A copywriter writes or edits copy or written content that usually promotes a product or service. They create content for articles, websites, blogs and other material.

In my case, I am a freelance copywriter meaning I have a freelance copywriting business. Essentially, people hire me (as a freelancer) to write and/or edit material for press releases, articles, bios, etc. for their businesses or publications.


Businesses hire copywriters for different reasons; some do because they don't have the time to write, and others do it because they feel it's important to hire a professional instead of writing things themselves. Although I'm a copywriter, I won't say every business should absolutely have one, especially if you don't have the funds for it. However, I will say it can be a great asset to you and your business. How?


  • A copywriter frees up your time so you can focus on the other important aspects of your business.
  • As an experienced professional, a copywriter gives your project the time and attention it deserves and completes it in the best and most professional manner.
  • Promotional material attract more customers for your business. Copywriters create content that is consistent, understandable and that helps you reach your intended audience.
  • A copywriter offers a second set of eyes. You don't want any mistakes, do you? Copywriters clean your content and give it a polished and professional look.
  • To brand your business successfully, you need to convey a consistent image. Working with a copywriter can help you do just that.


Have any questions or want more info? Contact me: jamie@mochawrites.com.


Peace & Blessings,

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