Friday, June 18, 2010

Business Spotlight: The Cost Magazine

Matthew Cooper CEO and cofounder of The Cost Magazine & The C.O.S.T. Entertainment, LLC

What is The Cost Magazine?
Our company created The Cost Magazine as an online medium that is mainly driven by visual content. In this day of "right here, right now"-- when most consumers are not taking the time to sit down and read magazine articles, we have started to create a concept of visual journalism. We want our magazine articles to expand into pieces you can experience with all of your senses. We also want our magazine to be people driven; that's why we have different sections on our website where only the consumer has input. It is also an extension of our multi-entertainment company, The C.O.S.T. Entertainment, LLC. We will be utilizing the magazine as a springboard and primary marketing platform for our various music and film projects.

When was it started?
We started the magazine in December of 2009. My partners, Joshua Lynn and Timothy Cooper, and I had just finished a documentary on Baltimore hip-hop that we had funded ourselves. We were blessed to have the documentary screened at two film festivals in New York City. We were also doing freelance writing on the side so we felt combining the aspects of film, journalism and online media would create a new era of how media is presented to the consumer. We are still in the launching stage, but we are starting to reach several of our goals.

Why did you create The Cost Magazine?
We just wanted to take full advantage of today's opportunities. Looking at the economy and other factors, it just seems like the best time to start a business. Also, we wanted to bridge the gap in online media for our consumers. Most of our demographic, which is about 18-25, were consuming entertainment and pop culture online from various sites, but there weren't many online mediums to offer entertainment and pop culture combined with compelling content of politics and news. We wanted to raise the bar for online media in our culture.

What are your business's mission and goals?
Our mission is to be the number one source for online media. We are working toward that mission by creating small goals each day. We are meticulously reaching out to the masses on Facebook and Twitter. We're updating our videos on YouTube. We are also creating exclusives for our websites every week that are starting to make their mark and gain attention on the Internet. It's not going to be easy, but by the grace of God, we are making strides toward our mission.

What do you love most about owning your own business?
The freedom to be creative. This business is in our hand, and it's up to us if it fails or succeeds. We have no outside funding, just from our own pockets. So there is definitely pressure. But hard work never killed anyone, and we are going to look back on this experience of being young entrepreneurs as the cornerstone of our success.

Who and what inspires you?
I'm inspired by one who is willing to work hard in achieving their goals--getting up in the morning and making an honest living. That inspires me, and I truly respect that.

What tips and advice would you give to someone who wants to start a business?
First, you have to have a sound business plan to make sure you map out everything you want to accomplish. You definitely need a strong team around you, people you know you can trust through thick and thin, even when things aren't going right. Also, you need to expect to fail. At some point in your journey, you're going to fail, and that failure is going to prepare you for bigger and brighter things.

Check 'em out -->

Peace & Blessings,

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