Friday, March 12, 2010

Ways to improve your website

Happy Friday, everyone!

On Wednesday, I wrote about why your website matters. Today, I want to share some tips on how you can improve your site. I found this really great list of 101 things you can do in just five minutes to enhance your web home. Here are a few:

Tell you readers why they should perform a task. People are trained to follow a request as long as you give them a good reason to do so.
Emphasize benefits. Make sure your copy tells readers exactly how your product/services will benefit them.
Be concise. Be sure your copy is only as long as it needs to be to get your point across reasonably.
Make navigation consistent. Make sure that your site navigation is in the same place on each page so visitors don't get confused.
Turn off music. No one wants music to greet them every time they click a link, so turn off the music, or offer an easy option for disabling it.
Fix broken links. Don't send search engines and users down dead ends. Clean up links for better search engine optimization and usability.
Put important info "above the fold." Move the most important content high on the page so you can be sure visitors will see it.
Keep background colors and images to a minimum. Backgrounds are often less than visually appealing and can make your site load slowly.

See the rest of the tips: 101 Five-Minute Fixes to Incrementally Improve Your Website. If you have any tips to share, feel free to leave a comment.

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