Friday, March 5, 2010

Improve your brand recognition

Happy Friday! Today's post discusses how you can improve your business's brand recognition. One benefit of doing this: People will choose your business when given the choice between your company and one they've never heard of. Here are some tips for enhancing your brand's recognition:

  • Give your customers an outstanding experience. If you treat customers- prospective and current- like royalty, you will help them remember you, and they will think of you first when they need something. Additionally, it increases word-of-mouth-marketing which is a great promotional method.

  • Network. If you don't put your brand out there, then guess what? No one will know about it. Some experts believe people have to be exposed to a brand at least three times before remembering it. This means that you have to continuously network with your customers and others in your industry to assure they know you. By creating brand recognition and getting involved with social media, you expose you and your business to thousands of potential customers and clients.

  • Provide value. Share what you know with others by creating a blog, writing guest posts on others' blogs, writing articles or an ebook. Doing this helps you establish credibility which means recognition for your business.

  • Consistency is key. Be sure to use your colors and logo on your website, social media pages and promotional material. Come up with a theme and image you want to portray and maintain it so others can start identifying you and your business.

Source: How to Boost Brand Recognition

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