As a freelancer (or a person with a career), your brand is very important. How you portray yourself and how people see you can make or break your career.
What is branding? Simply, how others perceive you and your business. It helps clients and potential clients see how your services differ from others offering similar ones. To discover your brand message, ask yourself one question: What is my business (or service) really about?
Here are some tips from Freelance Folder about creating your (fabulous!) brand: Five Freelance Branding Tips You Can Use Right Now
Hope this helps!
Photo from: mspmentor.net